About ecklonia MAXX

Whole Kelp full synergistic agricultural impact

Who we are

ecklonia MAXX

Ecklonia MAXX, is a subsidiary of CMD Industries. Established to manufacture novel whole Kelp concentrate to enhance the impact at a farming level through heightened concentration and synergistic bioactive compound efficacy.

Ecklonia MAXX is spearheaded by two individuals who have a passion for the natural resource they work with as well as the company and brand but more importantly to facilitate impactful change. Food sovereignty, food security and an agricultural sector geared for people. Their grit and determination to advance the objective has seen a decade fly by. But have not wavered in their pursuit.


Our kelp pioneers

Growing up in Hawston Brynmor had first-hand experience of the bounty of the South African shoreline as truckloads of wild caught abalone left Hawston for factories in Hermanus. The fisherman remained lowly and poor and as the resource declined he also saw a decline in local socio-economics… His big question was what more can we do apart from merely delivering the Abalone. Can it not be processed?

This question stayed with him as a he later pursued opportunities in Abalone Mariculture abroad where he fended a myriad of question about the local Ecklonia maxima Kelp species and supply. With this demand he headed back to South Africa and set about understanding the mechanisms and legislative framework that governs the industry to build CMD Industries, then Cape Marine Distributors supply-chain.

Initially sustaining the business through other full-time employment he set about establishing the company domestically. With slow but consistent initial exports the company slowly grew.

Allistaire October joined Brynmor on his kelp adventure in 2013. Having spent nearly a decade developing closed loop green industrial systems (Renewable Energy / Bulk Water Reclamation / High density agriculture / Agro Processing) his dream was years to far and family needed him present and able. Allistaire, through his professional and investment network realised the importance of being in your business if you were intent on advancing it knew the company had to scale with Brynmor coming on-board full time.

As responsible party for CMD Industries strategic development Allistaire is responsible for all things strategy from brand and marketing development, product development and formulation, research and development and everything that fuels his many passions with a fixed goal to see CMD become an internationally recognized industry role player. eckloniaMAXX is the resulting offspring and spearhead to that objective. The result of years of R&D and investment capable of realising CMD’s Green Industrialization objectives.

The pioneers of their respective industries, Brynmor and Allistaire, joined forces to explore the possibilities of evolving Ecklonia maxima into a product applicable to numerous industries as a novel high value market offering for    domestic and export markets

The benefits of Applying our whole kelp biostimulant to your crops!


Pioneering seaplants through innovation and advanced technology

Our biostimulants are highly concentrated and water dispersible Blends well with others – Has high bioavailability

Our products are available as a foliar spray and or soil drench.  See products page for more information.

  • Our products are unique and green
  • Our products require less logistics to treat more Hectares
  • Our products have a lower carbon footprint
  • Our products form part of the natural carbon sequestration chain
  • Our products are shelf-stable
  • Offers a significant value proposition

We have various exporting options available.  You will directly contribute real and sustainable empowerment through skills and industry based on a sustainbly managed resource of especially disenfranchised coastal fishing communities